HAND & MACHINES –
Drawing people to engage with the language of fashion to help them express their creativity, while also re-using materials.
A project by artist and designer Giana Pilar González
Giving value to human work and people’s creativity through making
What is it?
A program of collective hacking of the fashion system created by artist and designer Giana Pilar González. A format of repeatable open source workshops that bring people into the identity of brands, unleash their creativity, foster the re-use of materials and the creation of interest-driven communities, on and off line.
What does it do?
It provides the means to grasp and to contribute to the essence of brands (to identify their DNA) and to realize garments for personal use drawing inspiration from the codes and the aesthetic language deployed in the fashion system.
How does it work?
What makes it work?
It leverages on people’s natural desire to connect in a community and make things together. The creative act is in itself transformative and allows for growth. Hacking Couture draws people close to a world that is often perceived through negative emotions (competition and unattainable looks) by sharing its creative essence through the act of making. It promotes viral activation through open source spirit, thus making participants being part of something bigger by contributing to a system through their own fashion creations.
Why is it in Design Collisions?
Is it design?
THE HACKING COUTURE PROCESS