Hacking Couture


Drawing people to engage with the language of fashion to help them express their creativity, while also re-using materials.

A project by artist and designer Giana Pilar González

Giving value to human work and people’s creativity through making

What is it?


A program of collective hacking of the fashion system created by artist and designer Giana Pilar González. A format of repeatable open source workshops that bring people into the identity of brands, unleash their creativity, foster the re-use of materials and the creation of interest-driven communities, on and off line.



What does it do?


It provides the means to grasp and to contribute to the essence of brands (to identify their DNA) and to realize garments for personal use drawing inspiration from the codes and the aesthetic language deployed in the fashion system.

How does it work?


After clarifying the basis concepts of the project (hacking, open source, the role of technology and of man’s hand in the fashion industry), the brand’s codes are discussed. Then participants start their creations. In this phase, the artist plays a facilitating role, as artistic director and choreographer of connections to support execution. The last phase is documentation: in which participants model their creations. The process is shared online for the whole community.

What makes it work?


It leverages on people’s natural desire to connect in a community and make things together. The creative act is in itself transformative and allows for growth. Hacking Couture draws people close to a world that is often perceived through negative emotions (competition and unattainable looks) by sharing its creative essence through the act of making. It promotes viral activation through open source spirit, thus making participants being part of something bigger by contributing to a system through their own fashion creations.

Why is it in Design Collisions?


Because it shows the value of making and promotes it as an empowerment and a collaboration tool in urban areas.

Is it design?


The hacking action follows a design process that includes analysis, concept creation, documentation.