LAUNCH Circular

INNOVATION AND ENVIRONMENT – How to instigate collective ideas to tackle global issues in a constructive way?

A global platform based in Denmark that activates innovators and supports high impact projects world-wide

What is it?


LAUNCH Circular is a partnership between companies and public organizations focused on developing a circular economy. By activating innovators, experts, consumers, government representatives, investors, systems designers, Launch Circular has created – through its design forums and calls – a global community that shares goals and working methods and to reach more advanced levels of innovation and turn them into collective actions.

What does it do?


It organizes annual “innovation calls” on the pillar-themes of the circular economy: water use, energy saving, waste management, fabrics, materials. Through the community, it select the most promising projects: they are publicy discussed and financed.

How does it activate people?


By sharing goals and objectives from the start and keeping them as firm points to build activities. By following the design process. By opening doors o people with proven listening and mediation skills and by giving them the tools to proselytize in their communities.

Why does it work?


Time and energy have been invested in the creation of a community: people with proven expertise and impact, motivated by the desire to put collective interests at the forefront and to influence other communities. This is to ensure a viral acceptance of the innovations that Launch selects and supports to achieve high impact.

Why is it in Design Collisions?


Launch’s “transformative power” depends on the trust that is created within the community and on the gathering power of all its members within their area of activity. It is a project whose impact depends primarily on the quality of the human interaction.

Is it design?


Launch Circular’ challenges are related to design innovation. Every solution that is proposed is the result of a thought of analysis, creation, continuous re-evaluation. Dealing with circular economy – a complex issue taking into account numerous interconnected and changeable factors – a great deal of effort was put into the design of the system to connect innovators, to help them finding common grounds of research, share ideas, and maximise the impact.



Promotes rental and collaboration amongst citizens in the UK. By Rebecca Travelyan

Library of Things allows the rental of home appliances, tools and DIY materials. It promotes neighborhood connections by offering rent credits to those who organize courses, workshops, repair activities. If the concept expanded to 400 locations in the UK, 1.5 million people would have access to quality products, thousands of tons of waste would be spared. If the leasing model took hold in retail, the pressure on natural resources would be considerably reduced.

see the web site

Queen of raw

in the US, connects creators with textile providers to help use excess stock. By Stephanie Benedetto

Waste is still a huge problem for the textile industry. The excess stock ends up in landfills. Queen of Raw connects global designers and suppliers, providing direct access to inventory leftovers: quality fabrics selected for their values ​​of sustainability and innovation. Queen of Raw will have saved 4 billion liters of water and 2 million pounds of chemicals by 2025. But expansion is also planned on other types of raw materials because the Queen of Raw business model is scalable and flexible.

see the web site


A fabric dye technology that uses modified organisms from agricultural by products. By David Nugent

50 liters of water are used to dye 1 kg of cotton while untreated tinted residues damage the environment. Colorifix uses microorganisms, engineered through synthetic biology, to convert agricultural by-products, such as sugared molasses, into textile dyes. The process improves the natural ability of microorganisms to transfer color to fabrics, saving energy and water (ten times less than traditional methods) and achieving excellent results in independently certified quality tests. see the web site

In the image, a Stella McCartney garment colored with this technology.

see the LAUNCH process

See the steps to make the system of sharing work

Crossing knowledge from different sectors and geographies renews production systems. The design process followed by Launch encourages the productive intersection of different approaches.