Marinella Senatore

The artist who activates people in collective creative acts has been an inspiration to create Design Collisions.

«In the creative act, we are all the same. Social pressure disappears. And when coflicts arise, people find ways to tackle them and solve them in the name of their shared objective»

Who is she?


Marinella Senatore is an artist who helps people create participatory works. Since 2006, Marinella Senatore has included more than 5 million people all over the world in the ideation, development and realization of operas, performances, live shows, videos, parades, installations.

What does Design Collisions shows?

The show features an interview with Marinella Senatore in which the artist clearly explains her way of working. How she gathers, motivates and connects people through acts of creation.



Why is this part of Design Collisions?

In a conversation with the Design Collisions curator a few months ago, Senatore explained how «making something together helps bridging divisions». And how «conflict should not be avoided when developing of a creative act: because it is its resolution that moves people and situations forwards, fostering the birth of something new, and shared». These considerations inspired the exhibition.

Marinella Senatore’s apprach is 

opposite to all that is politically correct. But is also very much against the popular tribalist, sovereign and nationalistic narratives. The ones that, by building walls and inventing enemies, prevent us to find shared solutions to today’s global, connected and systemic issues. Senatore proves that doing together fosters connections amongst people and allows them to think, act and create as a united community. So what would happen if an activating creative process was associated to a conscious, relevant design approach, aiming at the common good?


Design Collisions was born from these considerations. It is a collection of projects that give people the tools to initiate and pursue creative actions with a socially positive impact. Projects that work and expand through time, have a clearly measurable outcome and can be replicated. And that use design as a tool for aggregation and development.