WHAT DESIGN CAN DO
INNOVATION AND ENVIRONMENT – A platform providing the framework and the tools for designers to make a difference
Analysing complex problems, dividing them into smaller, interconnecting issues to frame them into manageable design ‘briefings’
What is it?
What Design Can Do (WDCD) is an international platform – based in Amsterdam, São Paulo and Mexico City – that empowers designers around the world with tools to address today’s most pressing and complex issues.
What does it do?
Founded in 2011 as a traveling conference to discuss the impact of designers on society, in 2016 WDCD became a platform for sharing knowledge and tools. Since then it organises design challenges every year, supporting the realisation of the winning projects. The issues addressed in WDCD challenges so far: refugee crisis, climate change, sexual exploitation of children and clean energy (we show here some of the winning projects).
How does it activate people?
With the help of the design research studio STBY, WDCD analyses complex problems, divides them into smaller, interconnecting issues and subsequently frames them into manageable design ‘briefings’. It challenges designers to face them one by one, providing the support of experts from various sectors. These experts, together with (local) partners, participate in the selection of the winning projects: the most relevant, feasible and high-impact ones will be admitted into the Make It Happen acceleration program, with the goal to be implemented.
What is its impact?
WDCD has almost 50 projects under development, thanks to the support of its partners. More than 15,000 people attended the WDCD conferences.
Why is it in Design Collisions?
WDCD is the first platform with international impact that empowers designers to commit to global, incremental and high impact action.
Is it design?
WDCD follows the triple diamond design process. That is the integration of
Inspiration – exploring needs and opportunities
Ideation – creation of ideas and concepts
Implementation – development and improvement of prototypes
meet 5 WDCD challenge winners
by Mirjam de Bruijn. Household products to dilute locally and avoid water transportation (accounting for 80% of its weight).
(Climate Action Challenge)
East & Meet
by J.Kinnunnen, M.Legleye, C.Marshall, E.Sougrati. A food truck managed by refugees who, in turns, present the culinary delights of their countries.
by Fabrique. An App that damages sexual pictures and warns users of the dangers.
(No Minor Thing – what design can do to combat sexual exploitation of children)